NEW YORK — Susan Kellogg has been tapped as chief executive officer of the Elie Tahari Collection division of Eli Tahari Ltd.
In this newly created role, Kellogg will be in charge of wholesale, retail and global sales for women's and men's apparel and accessories, as well as areas such as merchandising, marketing, product development, production and licensing.
Most recently, Kellogg was group president overseeing apparel for the bridge and contemporary lines at Liz Claiborne Inc., but left in February during an executive shake-up. She joined Claiborne as vice president of sales for Lizsport in 1998 and became group president in 2004, in charge of such brands as Juicy Couture, Ellen Tracy, Dana Buchman, Laundry by Shelli Segal and Prana.
Kellogg will report directly to Elie Tahari, chairman and ceo of Elie Tahari Ltd.
"There is no doubt that Susan will be a vital addition to the Elie Tahari team, allowing us to continue to expand the company both domestically and internationally," he said.
Rory Tahari, the company's vice chairman, added, "From the moment I met Susan, I recognized her as a perfect complement to the talent we have in this company. I truly believe that she is the person who will maximize this brand's potential."
Tahari's business generates $500 million in wholesale sales, and Kellogg is expected to play an instrumental role in Tahari's aim to transform it into a $1 billion brand. Currently, the collection is available in more than 600 stores in the U.S. During the past few years, Tahari has set in motion several initiatives to reach that goal, including launching men's wear and accessories with handbags and shoes, opening a 15,120-square-foot European headquarters in Milan in a 19th-century palazzo and expanding the brand's retail network.
"Together we will continue to develop the existing wholesale business, grow the accessories and retail business and add greater breadth to licensing and international expansion," Kellogg said.
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