By  on March 13, 2009

The Estée Lauder Cos. Inc.’s Karyn Khoury told a room full of industry executives at last week’s Women in Beauty Series at the Cosmetics Executive Women gathering that consumer insight was critical to the fragrance business during tough times.

“We know we are dealing with a consumer who feels besieged and who is feeling very unsure of her future so we have to send signals of value to the consumer — even in the luxury sector,” the senior vice president of corporate fragrance development worldwide for the Estée Lauder Cos. told a group of 400 people gathered at New York’s Harmonie Club, during a discussion with WWD Beauty Biz editor Jenny B. Fine. “Every single aspect of the fragrance experience needs to make her feel fantastic because you are competing with every other consumer category ”

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