By  on May 18, 2011

Kiehl’s Since 1861 plans to kick off its latest philanthropy effort — and 160th birthday celebration — with a star-studded cocktail party at its Third Avenue flagship in New York this evening. The event will introduce Kiehl’s Gives, an ongoing global philanthropic initiative, and the brand’s new Global Ambassadors, Julianne Moore, Pharrell Williams and the Scissor Sisters.

Each of the ambassadors will front a different area of concern: Moore, children’s well-being; Williams, the environment, and the Scissor Sisters, HIV/AIDS. Each pillar will represent eight charitable organizations, with each being brought to life through a short film series viewable at kiehlsgives.com. The site will go live on June 15, and the public will be invited to vote on their favorite initiatives through Aug. 31. In September, Kiehl’s will distribute $160,000 — in honor of its birthday — to the charities, with the biggest piece of the pie going to the pillar garnering the most votes. Each charity will get at least $20,000, said Chris Salgardo, president of Kiehl’s USA.

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