LONDON — Kim Jones, the British men's wear designer, has been named creative director of Dunhill, and will give up his own label to focus on the brand.
The appointment confirms a Fashion Scoop in these pages Monday.
Jones said in an interview Monday that he plans to raise Dunhill's international profile and appeal to new, younger audiences. "Everything I've been doing has been building up to one big job. I've learned so much, and now I really think I can put it all in one place," said Jones.
"For me, this is a great opportunity to bring home the message I have constantly projected of London as the men's wear capital of the world," he continued. "Dunhill is perfect as Alfred was a true modernist. It is a privilege to work with an English luxury goods house specializing in men's wear."
Jones' appointment is part of the Richemont-owned company's overall strategy to push international retail growth and redefine Dunhill as a luxury men's lifestyle brand.
"He's going to be a great asset to the business," said Chris Colfer, Dunhill's chief executive. "Over the past year, we have been bringing all creativity in-house. Previously, there were lots of external contributions, which were all great, but they all had different ideas of what Dunhill was. We wanted a consistent creative thread throughout the business."
Jones will begin work at Dunhill's London headquarters on March 1, and will oversee product design and development across the brand, with a particular emphasis on leather and men's wear. Jones, who has had his own label since 2003, was named British men's wear designer of the year in 2006, and previously worked for Alexander McQueen, Mulberry, Hugo Boss, Umbro and Louis Vuitton.
His label is sold at 50 stores worldwide, including Dover Street Market, Fred Segal and Opening Ceremony. The spring 2008 line will be the final Kim Jones collection, as well as the end of Jones' collaboration with British sports brand Umbro, with which he has worked on a capsule line for the past five years.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia