It’s clear from her personal appearance at Lord & Taylor’s Manhattan flagship Wednesday that Kristin Davis still has plenty of pull in the city that made her famous.
Some 200 fans lined the department store’s beauty floor here to meet the “Sex and the City” star, who was on hand to promote Israel-based beauty company Ahava and its mineral-based products.
“I love that Ahava uses the minerals from the Dead Sea, purifying them, but still using them in the way they are found in nature,” said Davis, who has served as the brand’s spokesperson for about two years. “It’s great to be part of something that has a history and a greater meaning.” She added that the product has even more significance because it originates “from such a special place.”
The two-hour personal appearance from the Emmy-nominated actress, clad in a navy-blue Prada dress and pink peep-toes from Christian Louboutin, helped garner an estimated $10,000 in sales for the 20-year-old beauty brand. With distribution in more than 33 countries, industry sources project Ahava will generate about $180 million at retail this year worldwide. The brand’s newest line, a collection of seven body washes called Mineral Botanic, launched globally in March and is expected to bring in anywhere from $10 million to $15 million in first-year sales, according to industry sources.
“I think we sold more Ahava today than we do in a week,” said Lord & Taylor’s senior vice president of cosmetics Barbara Zinn Moore. “We’ve had a lot of growth with them in the last two years, I think because people are becoming more accustomed to natural products, and the fact that their products contain minerals from the Dead Sea is a more understandable story to consumers in 2009.”
Top sellers for the day included Ahava’s $18 foot cream and $19 hand cream, of which Davis is also a big fan. “I’m a dry-sensitive [skin] person and sometimes I’m so dry that I use the hand cream all over my body,” said the actress and self-described skin junkie. “I’m much more of a makeup cosmetics person than a fragrance person,” the actress admitted when asked if she would be interested in doing a fragrance. “I would consider it. Sarah Jessica, when she started her fragrance, it was truly something that she was playing with personally for years — years! I’m not really like that so much.”
Another venture the 44-year-old actress hasn’t spent too much time thinking about? Marriage. “It’s never been a goal and it’s not a goal now,” said Davis, who unlike her “Sex and the City” character Charlotte, has never made a trip down the aisle. In fact, if there were a character Davis would identify with, it would be Carrie Bradshaw. “She’s a little more independent,” explained Davis. “Charlotte is into being married and having her kids, and I’m not married and I’m not actually into being married, no matter what you might read.”
For now, Davis is getting excited to start shooting the much-anticipated sequel to “Sex and the City” in August. While the actress was mum on any details — “I haven’t read the actual script yet; we’re supposed to get it this week” — she hinted that some of the characters, known as much for their Manolos and martinis as their active sex lives, might start to feel the financial pinch of the recession. “I don’t think we are totally switching to a new shoe brand, but there are definitely some effects of the economic situation that will be felt, but I don’t know if [the consequences will be felt] across the board or specific to certain characters.” Davis is also gearing up to promote her new film, “Couples Retreat,” a comedy starring Vince Vaughn. “It comes out Oct. 9. I am going to try and promote it while we’re doing the sequel,” she laughed. “So we’ll see how that goes.”
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