MILAN — A holiday gift came early for 250 La Perla employees because of a deal that will save their jobs during the restructuring of the innerwear company.
Trade unions and management have reached an agreement under which government funds will pay about 70 percent of the workers’ salaries for a two-year period.
La Perla Group’s new owner, San Francisco-based private equity fund JH Partners LLC, is focused on a reorganization and relaunch of the $230 million La Perla label to boost its business globally.
To streamline operations, La Perla said in October it would shed 365 jobs at its headquarters in Bologna.
The innerwear brand plans to bring its production entirely in-house, which will help in the reallocation of employees. A fundamental element, the company said, is “the centrality of Italian-made quality as a strategic path of success.”
To ensure continuity and quality, La Perla plans to enhance style and product development in the “technical-design laboratories” in the Via Mattei headquarters. “New creative figures will be key to providing new stimuli and solutions,” the company said.
Jeff Hansen, managing director of La Perla, said the deal “thanks to the complete collaboration of the authorities and the mutual desire of all parties involved to do what is best for La Perla, represents a fundamental step towards resolving the problems of the past and assuring a positive stronghold in the future.”
In a major step to shape the future of the brand, La Perla on Monday signed a licensing agreement with Mariella Burani Fashion Group for production and distribution of its ready-to-wear line, which had been produced in-house for more than 10 years.
“We will work together to implement the business plan in a concrete manner, to redefine the creative management and lay the foundations for the growth and success of La Perla,” Hansen said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast