By  on October 15, 2010

PARIS — Beiersdorf-owned La Prairie Group has named Patrick Rasquinet its new president and chief executive officer, replacing Dirk Trappmann, who has left the company.

With his appointment, Rasquinet makes his entry into the firm’s prestige business to head up the La Prairie, Juvena, Marlies Möller and SBT Skin Biology Therapy brands.

Rasquinet, 43, joined Beiersdorf Belgium in 1993, and was most recently managing director for Russia and the CIS countries.

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