By  on August 31, 2010

PARIS — Felipe Oliveira Baptista is in line to be named creative director of sportswear brand Lacoste SA, according to market sources.

The Paris-based, Portuguese designer will succeed Christophe Lemaire, who was tapped in May by Hermès to become creative director of the luxury goods company’s women’s ready-to-wear, replacing Jean Paul Gaultier.

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