Jeffrey Rudes at his fall 2017 presentation in New York.
Los Angeles-based contemporary label L'Agence has appointed Jeffrey Rudes as chief executive officer, effective today. L’Agence was launched in 2008 with Rudes as a cofounder and financier. In his new role, Rudes is reteaming with Albert Schami, president, to evolve the label into a multiproduct, multichannel lifestyle collection comprising women’s ready-to-wear, footwear, handbags, cosmetics and fragrance. Rudes cofounded J Brand denim, where Schami served as chief operating officer and partner.The L’Agence collection is composed of dresses, knit and woven sportswear, blouses, sweaters, Ts and jeans. The denim offering, a complement to the collection, has shown tremendous growth over the last two years and has been a major volume-driver of the brand. Given Rudes and Schami's track record with J Brand, look for the category to grow significantly in the coming months."My goal is to make L'Agence one of the most influential brands in the denim market. The name has so much equity. We'll be placing an emphasis on denim because of how important it is in a woman's wardrobe," said Rudes.Ron Herman, who has carried the brand since its launch, said, "L'Agence speaks to the L.A., California vibe. It's elegant but relaxed, but it goes beyond that. The name is what first attracted me. It has a strong position in the market to expand into handbags, jewelry and the ultimate cream of the crop, fragrance." Herman added that L'Agence denim is also one of his top sellers. "To have Jeff reenter the market is like bringing back one of the gurus," he said.Next month, L’Agence will launch commerce, which is anticipated to produce 10 percent of the sales volume in the next year. In terms of brick- and-mortar, the brand plans to open a flagship boutique in New York and additional locations in Los Angeles and Miami in 2018. Sales at the Los Angeles flagship on Melrose Place are 150 percent over planned projections.Also beginning in fall of 2018, L’Agence will enter international markets such as Europe, Asia and the Middle East, planning to expand to 500-plus doors by 2020.“Since its reorganization in 2015, L’Agence has increased sales by 100 percent and grown to be a leading brand in the contemporary women’s market. I’m excited to take on what’s next and build the vision," said Rudes.L’Agence is in approximately 300 doors in the U.S., with major retailers such as Intermix, Bergdorf Goodman, Barneys New York, Saks Fifth Avenue and Nordstrom.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)