Los Angeles-based contemporary label L'Agence has appointed Jeffrey Rudes as chief executive officer, effective today. L’Agence was launched in 2008 with Rudes as a cofounder and financier. In his new role, Rudes is reteaming with Albert Schami, president, to evolve the label into a multiproduct, multichannel lifestyle collection comprising women’s ready-to-wear, footwear, handbags, cosmetics and fragrance. Rudes cofounded J Brand denim, where Schami served as chief operating officer and partner.The L’Agence collection is composed of dresses, knit and woven sportswear, blouses, sweaters, Ts and jeans. The denim offering, a complement to the collection, has shown tremendous growth over the last two years and has been a major volume-driver of the brand. Given Rudes and Schami's track record with J Brand, look for the category to grow significantly in the coming months."My goal is to make L'Agence one of the most influential brands in the denim market. The name has so much equity. We'll be placing an emphasis on denim because of how important it is in a woman's wardrobe," said Rudes.Ron Herman, who has carried the brand since its launch, said, "L'Agence speaks to the L.A., California vibe. It's elegant but relaxed, but it goes beyond that. The name is what first attracted me. It has a strong position in the market to expand into handbags, jewelry and the ultimate cream of the crop, fragrance." Herman added that L'Agence denim is also one of his top sellers. "To have Jeff reenter the market is like bringing back one of the gurus," he said.Next month, L’Agence will launch commerce, which is anticipated to produce 10 percent of the sales volume in the next year. In terms of brick- and-mortar, the brand plans to open a flagship boutique in New York and additional locations in Los Angeles and Miami in 2018. Sales at the Los Angeles flagship on Melrose Place are 150 percent over planned projections.Also beginning in fall of 2018, L’Agence will enter international markets such as Europe, Asia and the Middle East, planning to expand to 500-plus doors by 2020.“Since its reorganization in 2015, L’Agence has increased sales by 100 percent and grown to be a leading brand in the contemporary women’s market. I’m excited to take on what’s next and build the vision," said Rudes.L’Agence is in approximately 300 doors in the U.S., with major retailers such as Intermix, Bergdorf Goodman, Barneys New York, Saks Fifth Avenue and Nordstrom.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim