Xavier Vey, a 15-year L’Oréal veteran, has been named the new president of the New York-based Lancôme U.S. He will succeed Serge Jureidini, who left in February to become president and chief executive officer of Arcade Marketing.

Vey’s experience at L’Oréal  includes development and operational roles in various European markets, including Spain and the U.K. Since 2008, he has been the country division general manager for L’Oréal Luxe in France.

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