By  on September 30, 2013

Lands' End has named Michele Donnan-Martin as executive vice president and chief merchandising design officer.

Donnan-Martin will lead the merchandising and design for the brand, and work to ensure that the product development, its aesthetic and prices are aligned, Edgar Huber, Lands’ End president and chief executive officer, told WWD. She will start her new job on Nov. 4 and report to Huber.

“She’s got a solid background and a very unique skill set in terms of product, brand development and channel experience,” Huber said. “Michele’s strong experience in merchandising and design will be a valuable addition to our team as we continue to evolve our brand through new product design and innovation.” Huber has been leading efforts at Lands’ End, which has a reputation for classic and traditional styling and strong service, to develop more fashion-forward styles, a wider variety of fits, and broaden the scope of category offerings. Lands’ End is part of Sears Holdings Corp.

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Most recently, Donnan-Martin was the senior vice president and general merchandising manager for Coldwater Creek. Prior to that, she was the brand president, retail and direct, for Delia’s Inc. She also worked at Abercrombie & Fitch Co., where she was instrumental in building up the women’s apparel division; at American Eagle Outfitters Inc., where she helped launch the Martin + Osa label, which was eventually discontinued, and at J. Crew Group Inc. Donnan-Martin fills a position that has been vacant for about a year since the departure of Chris Kolbe, who had the title of brand president and earlier was executive vice president and chief merchandising design officer.

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