Larry Sass has left Cherokee Inc. after an 11-year tenure at the brand management and licensing firm.

Sass, a managing director at the company, had most recently overseen new business development for the company after supervising its business in Asia. 

Henry Stupp, chief executive officer of Cherokee, said Sass’ departure follows a reorganization of the company’s management. The company said last month that Sally Mueller and Jamie Curtis had joined as chief brand officer and vice president of marketing, respectively. Both are former Target Corp. marketing executives and are based in Cherokee’s new marketing offices in Minneapolis, where Target is headquartered.

Reporting directly to Stupp in the new alignment are Mueller; Howard Siegel, president and chief operating officer, and Mark DiSiena, chief financial officer.

Prior to joining Cherokee in 2000, Sass worked at Guess and at Carole Little, where he was responsible for sales, retail marketing and licensing. Cherokee acquired Carole Little and several associated brands in 2002.


Sass couldn’t be reached for comment. His exit was disclosed in a regulatory filing with the Securities and Exchange Commission.