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Daniel Rachmanis has been named senior vice president of international business development for the Estée Lauder Cos. Inc., the company announced today.
The post is a newly created one in which Rachmanis will oversee various international projects and also help to roll out the company’s BeautyBank brands internationally. Rachmanis will report to Cedric Prouvé, group president of the Estée Lauder Cos., on most international projects, and to Jane Hudis, president of BeautyBank, for her brands’ global rollouts.
Most recently, Rachmanis was chief executive officer of Chemaid Laboratories, the developer and contract manufacturer of skin, body and hair products for beauty companies. In that role, which he assumed in January, he restructured the sales and marketing and research and development areas for the company.
Prior to Chemaid, Rachmanis was president of fine fragrances, Americas, for Firmenich Inc., where he ran the New York International Creative Center for the company. He has also served as chairman of Techpack and president of SGD Glass.
“Daniel was a highly respected partner while on the supplier side and joins us with extensive prior knowledge and understanding of our organization,” said Prouvé in a statement. “Daniel is an experienced international executive with extensive management expertise and dynamic business abilities. He is multicultural, multilingual, with great communication and negotiation skills.”
BeautyBank’s international initiative will no doubt be closely watched, particularly because the three-year-old division’s brands — American Beauty, Flirt!, Good Skin, Grassroots and Daisy Fuentes Beauty — are currently only available in Kohl’s Department Store locations in the U.S.
“We know that we are gaining tremendous traction in the U.S. with our existing BeautyBank brands, and we believe that the moment is right to take at least some of them into international distribution,” said Hudis in a phone interview. “Daniel has a lot of international expertise, which will help us to aggressively go after international expansion opportunities for both existing brands and brands which we currently have in development.”
Hudis said she sees “enormous global opportunities” for the Flirt and Good Skin brands, in particular. She said that rollouts will begin in the next six to eight months, but declined to offer specific information about markets or global retail partners.
The international push is well in line with Lauder president and ceo William Lauder’s stated goals. “We have numerous opportunities to place our products in untapped markets, find alternative distribution and spread the word about technology and excitement in our diverse portfolio of brands,” he told a group of Wall Street analysts in late October. He later told WWD, “International is becoming a larger portion of our business that offers a more meaningful return on investment.”