By  on November 13, 2009

The Specialty Group of the  Estée Lauder Cos. Inc. has undergone a partial restructuring with the appointments of three top executives, all to newly created positions.

Annemarie Iverson, a former editor in chief of Seventeen and YM magazines plus a fashion and beauty news director of Harpers Bazaar, has joined the Bobbi Brown brand as senior vice president of creative brand development. She will be charged with the development and execution of branding and creative concepts forming the strategic brand message and image, according to Maureen Case, group president. Iverson will oversee the creative aspects of product development, design, visual merchandising, store design, digital media and global artistry and education. “She will be the editor of the Bobbi Brown magazine,” Case said in an interview.

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