It is perhaps a rare man who can admit to getting passionate about damaged hair. But Laurent Attal is not your average guy.
He wears the mantle of a more than century-old tradition of trailblazing scientific inquiry at L’Oréal, dating back to when a chemist, Eugene Schueller, invented a safe hair dye in 1907 and founded what is now the largest beauty company in the world. In 1936, Schueller followed the hair coloring breakthrough with the invention of sunscreen.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)