WHAT'S WRONG WITH BEING THE UNDERDOG?
There are top dogs and underdogs in life and in business. No matter how large your corporation becomes, lose the ego and keep the hustle. Humility, quick-thinking, seed-planting, risk-taking and the unstoppable drive to win describe people who haven’t quite made it yet. I realize Bare Escentuals has become a large company on paper, but we’ve always behaved like an up-and-comer. It’s attitude, not size,
that counts.

ARE YOU FRANK?
Being an authentic brand has always been one of Bare Escentuals’ hallmarks. However, it’s a sentiment that has become so watered down these days. I prefer being frank. It means being a professional “explainer,” which leads to faster understanding and less explaining later.

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