By  on December 13, 2013

In more ways than one Patrick Rasquinet sits on top of the world. Today, the president and chief executive officer of La Prairie Group is literally there—in Switzerland’s Interlaken, 1,864 feet above sea level with the majestic Alps rising up on all horizons. He is in town to present La Prairie’s latest skin-care innovation, Cellular Swiss Ice Crystal, launching early next year, to international distributors and journalists.

Since Rasquinet’s appointment three years ago, the executive has kept ratcheting up growth for the high-end La Prairie brand, which was founded in 1978 and is part of the German personal-care behemoth Beiersdorf AG. In the nine months to Sept. 30, the brand posted sales growth of 5.4 percent, and is expected to end 2013 with an 8 percent gain despite the current inclement economic environment worldwide.

WWD: La Prairie is celebrating its 35th anniversary. To what do you attribute the longevity of the brand?
Patrick Rasquinet: It’s the fact that we could evolve but still stay very true to what we stand for. We always talk about five big values within La Prairie. These are luxury, innovation, efficacy and the high-touch service—all this nicely wrapped into “Swissness.”

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus