Lisa Collier has been promoted to president of Levi Strauss & Co.’s Dockers brand and executive vice president of the company in a realignment of executive duties at the San Francisco-based apparel giant.
As Dockers’ leader, Collier succeeds Seth Ellison, who has been promoted to president of Europe. Collier’s previous experience at the company includes work on both the Dockers and Levi’s brands.
Anne Rohosy, most recently president of commercial operations for Europe and the Americas, becomes president of the Americas, adding responsibility for retail for all brands in the region. Roy Bagattini remains president of Asia-Pacific and adds oversight of the Middle East and Africa, effective with the start of Levi’s next fiscal year on Nov. 25.
In the second quarter ended May 26, when Levi’s reported revenues of $1.1 billion, the Americas accounted for 60.6 percent of sales, or $666 million, while Europe and Asia-Pacific generated 23 percent and 16.4 percent, respectively, or $253 million and $180 million. The Middle East and Africa have been reported as part of Europe but beginning next year will be consolidated into Asia-Pacific’s results.
Ellison, Rohosy and Bagattini continue as executive vice presidents of the firm.
Collier was most recently senior vice president of product development for Levi’s supply chain and previously led merchandising and licensing for the Dockers brand and worked in product development for the Levi’s brand.
“I have been impressed with Lisa’s passion for the Dockers brand and her ability to make things happen,” said Chip Bergh, president and chief executive officer of Levi’s.
Once a more than $1 billion business in its own right, Dockers’ volume has contracted in recent years and generated 12 percent of corporate revenues of $4.61 billion in 2012, or about $550 million. Bergh has said he wants the brand to reclaim its previous peak volume level of about $1.2 billion.
Bergh took note of significant progress with Dockers when the company reported improved second-quarter earnings and sales on July 9, including the brand’s men’s bottoms business in the U.S. Signature Khakis under the brand were “rocking,” he said, and Alpha Khaki was beginning to create a younger audience for the brand.
“We had some cleanup to do when I got here [in September 2011] and we did that,” he told WWD. “And it cost us a bit — we took a step back to take two steps forward.
“We had to bring the old customer back,” he said. “That was first and foremost. Now we’re beginning to build the base. We’re still far away from our $1 billion goal but we’re moving in the right direction.”
He pointed out that Dockers remained “fundamentally a U.S. business” and that it had yet to undergo significant development in the area of direct-to-consumer selling, with most of its stores in the outlet, rather than full-price, format. It has recently benefited from expanded space in J.C. Penney stores, Bergh said.
“We’ve got a five-year glide path in mind for Dockers,” he said.
Levi’s also said that Kelly McGinnis, most recently vice president of global communications for Dell Inc., will join the company on Aug. 5 as chief communications officer. Amber McCasland, who’s filled that role on an interim basis for the past seven months, will resume her role as senior director of corporate affairs upon McGinnis’ arrival.
Collier and McGinnis will report to Bergh, as Ellison, Rohosy and Bagattini continue to do. James Curleigh continues as president of the Levi’s brand, also reporting to Bergh.
The company said earlier this week that Spencer Fleischer, president and cofounder of the private equity firm Friedman Fleischer & Lowe LLC, had been elected a director of Levi’s, expanding the size of the board to 11. He will serve on the audit and finance committees of the board.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)