Lisa Collier has been promoted to president of Levi Strauss & Co.’s Dockers brand and executive vice president of the company in a realignment of executive duties at the San Francisco-based apparel giant.
As Dockers’ leader, Collier succeeds Seth Ellison, who has been promoted to president of Europe. Collier’s previous experience at the company includes work on both the Dockers and Levi’s brands.
Anne Rohosy, most recently president of commercial operations for Europe and the Americas, becomes president of the Americas, adding responsibility for retail for all brands in the region. Roy Bagattini remains president of Asia-Pacific and adds oversight of the Middle East and Africa, effective with the start of Levi’s next fiscal year on Nov. 25.
In the second quarter ended May 26, when Levi’s reported revenues of $1.1 billion, the Americas accounted for 60.6 percent of sales, or $666 million, while Europe and Asia-Pacific generated 23 percent and 16.4 percent, respectively, or $253 million and $180 million. The Middle East and Africa have been reported as part of Europe but beginning next year will be consolidated into Asia-Pacific’s results.
Ellison, Rohosy and Bagattini continue as executive vice presidents of the firm.
Collier was most recently senior vice president of product development for Levi’s supply chain and previously led merchandising and licensing for the Dockers brand and worked in product development for the Levi’s brand.
“I have been impressed with Lisa’s passion for the Dockers brand and her ability to make things happen,” said Chip Bergh, president and chief executive officer of Levi’s.
Once a more than $1 billion business in its own right, Dockers’ volume has contracted in recent years and generated 12 percent of corporate revenues of $4.61 billion in 2012, or about $550 million. Bergh has said he wants the brand to reclaim its previous peak volume level of about $1.2 billion.
Bergh took note of significant progress with Dockers when the company reported improved second-quarter earnings and sales on July 9, including the brand’s men’s bottoms business in the U.S. Signature Khakis under the brand were “rocking,” he said, and Alpha Khaki was beginning to create a younger audience for the brand.
“We had some cleanup to do when I got here [in September 2011] and we did that,” he told WWD. “And it cost us a bit — we took a step back to take two steps forward.
“We had to bring the old customer back,” he said. “That was first and foremost. Now we’re beginning to build the base. We’re still far away from our $1 billion goal but we’re moving in the right direction.”
He pointed out that Dockers remained “fundamentally a U.S. business” and that it had yet to undergo significant development in the area of direct-to-consumer selling, with most of its stores in the outlet, rather than full-price, format. It has recently benefited from expanded space in J.C. Penney stores, Bergh said.
“We’ve got a five-year glide path in mind for Dockers,” he said.
Levi’s also said that Kelly McGinnis, most recently vice president of global communications for Dell Inc., will join the company on Aug. 5 as chief communications officer. Amber McCasland, who’s filled that role on an interim basis for the past seven months, will resume her role as senior director of corporate affairs upon McGinnis’ arrival.
Collier and McGinnis will report to Bergh, as Ellison, Rohosy and Bagattini continue to do. James Curleigh continues as president of the Levi’s brand, also reporting to Bergh.
The company said earlier this week that Spencer Fleischer, president and cofounder of the private equity firm Friedman Fleischer & Lowe LLC, had been elected a director of Levi’s, expanding the size of the board to 11. He will serve on the audit and finance committees of the board.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast