By  on September 5, 2014

Grace Ray has been named chief executive officer of Living Proof, succeeding Jill Beraud, who is leaving the company to become an executive vice president of Tiffany & Co.

Ray has been the chief marketing officer of the scientifically driven Cambridge, Mass.-based beauty firm since 2011.

Jon Flint, chairman and cofounder of the company, thanked Beraud for her years of leadership and wished her “all the best in her next endeavor,” then cited Ray as “uniquely qualified to drive Living Proof to be a global brand. Not only has Grace proven she is a talented marketer, but she also has a sharp business acumen, is a strong operator and has incredible passion for our mission of making women the ‘living proof’ that our products truly work.”

Ray has a track record of 17 years of working with L’Oréal, Nestlé and Estée Lauder. Before joining Living Proof, she was vice president of global marketing for Smashbox, which was acquired by Lauder in 2010.

“It’s been exciting and rewarding over the last several years to see our hair-care business grow so rapidly at Sephora, Ulta and salons, as well as enter the professional skin-care category,” Ray said. “I believe in our founding vision of creating a science-based beauty brand. My goal will be to continue to build awareness for the brand globally and leverage the suite of powerful patented technologies we’ve created to deliver meaningful solutions for consumers worldwide.”

Her appointment is effective Sept. 19 and Ray has a mandate to drive the innovation pipeline and expand the business globally.

Living Proof was founded in 2005 with a group of scientists from Massachusetts Institute of Technology who initially pioneered problem-solving hair-care products, then ventured into skin care and aesthetic dermatology via a partnership with Valeant Pharmaceuticals International Inc., in a deal signed last January.

Beraud has led the company since 2011 and her appointment at Tiffany will be effective on Oct. 13. She will have responsibilities for global retail operations, including all sales channels in every region. She will report to Frederic Cumenal, the current president, who is due to step up to ceo on April 1. He observed, “Jill is a creative visionary who brings to Tiffany her strengths as both a retailer and a brand builder, with an important global perspective.”

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