L’Oréal Paris has been responsible for many a celebrity makeover, but the brand itself received the star treatment Tuesday when it was honored with a Friend of the Walk of Fame award on Hollywood Boulevard.
The award, presented to L’Oréal Paris with a ceremony attended by brand president Karen T. Fondu and spokeswomen Eva Longoria Parker, Andie MacDowell, Kate del Castillo and spokesman Collier Strong, marks L’Oréal Paris’ sponsorship of a restoration effort for the Hollywood Walk of Fame, a $4.2 million project. The sponsorship, which is category exclusive, includes five companies and L’Oréal Paris, is one of two sponsors to have received a star so far.The Walk, which receives 20 million visitors a year, celebrates its 50th anniversary next year, and L’Oréal celebrated its 100th this year.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"