By  on October 23, 2009

L’Oréal Paris has been responsible for many a celebrity makeover, but the brand itself received the star treatment Tuesday when it was honored with a Friend of the Walk of Fame award on Hollywood Boulevard.

The award, presented to L’Oréal Paris with a ceremony attended by brand president Karen T. Fondu and spokeswomen Eva Longoria Parker, Andie MacDowell, Kate del Castillo and spokesman Collier Strong, marks L’Oréal Paris’ sponsorship of a restoration effort for the Hollywood Walk of Fame, a $4.2 million project. The sponsorship, which is category exclusive, includes five companies and L’Oréal Paris, is one of two sponsors to have received a star so far.The Walk, which receives 20 million visitors a year, celebrates its 50th anniversary next year, and L’Oréal celebrated its 100th this year.

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