Marie Gulin has been tapped as chief marketing officer for L’Oréal USA, effective June 1.
Gulin will report to Frédéric Rozé, president and chief executive officer of L’Oréal USA, and succeeds Marc Speichert, formally the French beauty giant’s global cmo, who left the company to join Google’s global client and agency solutions divisions.
Speichert joined L’Oréal in 2010 as cmo, a new role for the company, and in 2013 he took on global marketing duties.
Speichert spearheaded L’Oréal’s new makeup app called Makeup Genius, which turns the front-facing iPhone and iPad camera into a makeup mirror. Makeup Genius was premiered to the press in late April.
Gulin was most recently global head of integrated marketing communications for L’Oréal Paris, a role the executive had since 2010. She was responsible for content and services development, digital platforms, sponsorships and public relations and events across 60 countries in eight strategic regions.
“She successfully reinvented integrated communications for L’Oréal Paris, and through her strategic leadership in the digital space, overhauled the content strategy for the brand’s product innovations and modernized major events like L’Oréal Paris’ involvement in the Cannes Film Festival,” the company said.
Prior to her role at L’Oréal Paris, Gulin was global communications and e-business director for Biotherm in Paris and global communications and new media director for Diesel, Viktor & Rolf and Maison Martin Margiela fragrances at L’Oréal.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
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Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
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