By and  on February 13, 2009

After four sometimes trying years at the helm of L’Oréal’s North American operation, Laurent Attal is being promoted back to the Paris headquarters to take charge of the industry leader’s global research and development effort, plus its year-old innovation department.

Attal will be replaced in New York by Frederic Roze as the new president and chief executive officer of L’Oréal USA.

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