Lorenz Bäumer Names Managing Director

Cristina Egal takes on the new post at Place Vendôme jeweler.

JOINING BAUMER: Reinforcing management in anticipation of its first freestanding boutique, Place Vendôme jeweler Lorenz Bäumer has named Cristina Egal its managing director. Egal joined the firm earlier this month and reports to Bäumer, the president, founder and creative force behind the firm founded in 1992.

This story first appeared in the October 23, 2012 issue of WWD.  Subscribe Today.

Previously, Egal operated a namesake communications agency and boasted such clients as BNP Paribas, Sodexo, Servair and Fondation Claude Pompidou. Also a food aficionado, Egal has published a book of her recipes, operated her own restaurant in Paris and launched two Relais & Châteaux properties, plus a gourmet television channel.

Bäumer, who also designs fine jewelry for Louis Vuitton, plans to open a signature boutique at 19 Place Vendôme in the first half of 2013.