Avid sportsman Louis Desazars is a man who likes to keep things moving. And while the Nars chief executive recently participated in his first triathlon (and was preparing for his second when he sat down for this interview), it’s sales at the renowned makeup artist brand that he has really powered forward since arriving in 2008. The brand posted blistering growth in 2011—with a global increase of close to 30 percent—and entered the top 10 in the U.S. prestige market. Here, Desazars reveals why he has no intention of slowing down, and the strategy he’s created to keep Nars on the fast track.
Nars broke into the top 10 in the prestige market in 2011 and was up 32 percent. What do you attribute that to? We were up 32 percent in the U.S., but globally also we had close to 30 percent growth. The main thing I attribute it to is first and foremost to Francois Nars, his vision, his talent. He is more than ever involved in and passionate about the brand, and that makes a huge difference. He is a part of our everyday life, and the value he brings is amazing. The other reason is that I have an amazing team, very passionate for the brand and for the vision that we’ve developed. We have a very highly engaged environment and company. We measure employee’s engagement twice a year. It is through the roof since two or three years. It is something I pay very much attention to, and we’ve managed to sustain this level of engagement, which makes me very confident about our ability to keep this momentum going forward.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)