Potdevin’s most recent position was president of Toms Shoes. Before that he was president and chief operating officer at snowboarding firm Burton. Potdevin began his career at LVMH Moët Hennessy Louis Vuitton, Lululemon said.
In a telephone interview, Potdevin said his top priority for the first 90 days at the Vancouver-based firm is to work with management across all functions, including the stores, to understand the company culture and the product. He added that he wants to “leverage the success of the brand both domestically and internationally.”
In addition, the company said founder Chip Wilson will step down from his role as non-executive chairman in June 2014 at the company’s next annual meeting of shareholders.
Wilson will retain a seat on the board.
The board has elected Michael Casey to become the firm’s next chairman. He has been a board member since 2007. He will assume the chairmanship in June.
According to Casey, who was on the ceo search committee, it was Potdevin’s experience with premium brands and his efforts in driving international expansion that first got the attention of the board as it culled through potential candidates.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
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