By  on December 10, 2013

Lululemon Athletica Inc has a new chief executive officer: Laurent Potdevin.

Potdevin starts in January and succeeds Christine Day, who revealed her resignation in June. Day will remain with the company until yearend to ensure a smooth transition.

Potdevin’s most recent position was president of Toms Shoes. Before that he was president and chief operating officer at snowboarding firm Burton. Potdevin began his career at LVMH Moët Hennessy Louis Vuitton, Lululemon said.

In a telephone interview, Potdevin said his top priority for the first 90 days at the Vancouver-based firm is to work with management across all functions, including the stores, to understand the company culture and the product. He added that he wants to “leverage the success of the brand both domestically and internationally.”

In addition, the company said founder Chip Wilson will step down from his role as non-executive chairman in June 2014 at the company’s next annual meeting of shareholders.

Wilson will retain a seat on the board.

The board has elected Michael Casey to become the firm’s next chairman. He has been a board member since 2007. He will assume the chairmanship in June.

According to Casey, who was on the ceo search committee, it was Potdevin’s experience with premium brands and his efforts in driving international expansion that first got the attention of the board as it culled through potential candidates.

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