By  on May 25, 2011

Marvin Traub Associates has found a new fix-it man in Geoffrey Lurie, former chief executive officer of The North Face, who will cater to firms in transition as head of the consultancy’s newly formed special situations unit.

In his new role, Lurie will help companies with turnarounds, restructurings, interim management, merger integration and operations improvements.

Lurie negotiated the sale of North Face to VF Corp. in 2007 and was chief restructuring officer at Rock & Republic Enterprises, which was acquired by VF in March. He also founded GDL Management, which was merged into Mahoney Cohen & Co., and was a partner at Touche Ross & Co.

“Geoff is a natural problem solver with a no-nonsense, result-driven approach to business,” said Mortimer Singer, president of the consultancy. “He will be a tremendous asset to our firm.”

Founded in 1992 by Marvin Traub, former chairman and ceo of Bloomingdale’s, the advisory firm has 25 clients in 11 countries.

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