By  on July 10, 2008

Maidenform Brands Inc. has appointed president Maurice S. Reznik chief executive officer of the 85-year-old bra company.

Addressing his vision for Maidenform, Reznik said, “We have a strategy that is multifold. International growth is a key component of our strategy….We feel we own a lot of business there and we have a mulitchannel strategy. Our focus is to grow our brands. We’ll be officially taking over the [licensed] Donna Karan and DKNY [intimates] brands on Jan. 1 and this will give us an opportunity with retailers we currently don’t do business with.”

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