There was an absence of the usual honorees and the crowd appeared a bit sparse, but the recent March of Dimes Beauty Ball, held at Cipriani 42nd Street, was not without celebrity presence.
Organizers had decided that the best way to celebrate the organization’s 75th anniversary was to scrap the traditional honoree format and have a dance party instead — with plenty of music pounding through the sound system from the turntables of DJ Cassidy.
There were more than 300 people at the March 12 event, compared with last year’s 350 to 375 attendees, and a large number of them ended up on the dance floor, leaving the dinner tables empty by 8:45 p.m.
An auction conducted by CK Swett of Phillips de Pury and sponsored by March of Dimes’ “partners” — Coty, Givaudan, Avon Products, Shiseido, L’Oréal USA, Condé Nast and International Flavors & Fragrances — augmented the fund-raising.
According to a spokeswoman for the March of Dimes, more than $700,000 was raised. That compares to last year’s more than $1.3 million.
Bill Boraczek, senior vice president of marketing at Coty Beauty, saluted “the extraordinary accomplishments of March of Dimes over the past 75 years.
“It is a true honor to be here tonight to celebrate not only the March of Dimes’ rich history, but also to celebrate the future everyone here tonight is helping to create — a healthier and happier tomorrow for millions of babies,” he concluded. “That is what the March of Dimes is fighting for, and what all of us tonight are here to support.”
The need for the organization’s work was driven home by the real headliners of the evening: three families that have struggled in the aftermath of premature births. The personal stories of the families culminated in the on-stage appearance of twin sisters Hannah and Alexa Freede, both in fifth grade. Their birth was premature by two months, leaving them both severely underweight. Hannah, who weighed 3.3 pounds at birth, spent a month in the hospital before going home to begin years of physical therapy to strengthen her underdeveloped muscles.
But she was luckier than her sister, Alexa, who weighed only 2.9 pounds. Alexa was born with six holes in her heart and developed breathing problems. After three-and-a-half months in the hospital, open-heart surgery led to a second operation. She also had difficulties eating properly and required a feeding tube until age eight, when the device was removed for good. “That was one the happiest days of my life,” the little girl said, standing next to her bigger sister. “It has been a tough road for me but today I am your typical fifth-grader. My mom always calls me, ‘Sweet and Petite,’” she proudly declared.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye