There was an absence of the usual honorees and the crowd appeared a bit sparse, but the recent March of Dimes Beauty Ball, held at Cipriani 42nd Street, was not without celebrity presence.
Organizers had decided that the best way to celebrate the organization’s 75th anniversary was to scrap the traditional honoree format and have a dance party instead — with plenty of music pounding through the sound system from the turntables of DJ Cassidy.
There were more than 300 people at the March 12 event, compared with last year’s 350 to 375 attendees, and a large number of them ended up on the dance floor, leaving the dinner tables empty by 8:45 p.m.
An auction conducted by CK Swett of Phillips de Pury and sponsored by March of Dimes’ “partners” — Coty, Givaudan, Avon Products, Shiseido, L’Oréal USA, Condé Nast and International Flavors & Fragrances — augmented the fund-raising.
According to a spokeswoman for the March of Dimes, more than $700,000 was raised. That compares to last year’s more than $1.3 million.
Bill Boraczek, senior vice president of marketing at Coty Beauty, saluted “the extraordinary accomplishments of March of Dimes over the past 75 years.
“It is a true honor to be here tonight to celebrate not only the March of Dimes’ rich history, but also to celebrate the future everyone here tonight is helping to create — a healthier and happier tomorrow for millions of babies,” he concluded. “That is what the March of Dimes is fighting for, and what all of us tonight are here to support.”
The need for the organization’s work was driven home by the real headliners of the evening: three families that have struggled in the aftermath of premature births. The personal stories of the families culminated in the on-stage appearance of twin sisters Hannah and Alexa Freede, both in fifth grade. Their birth was premature by two months, leaving them both severely underweight. Hannah, who weighed 3.3 pounds at birth, spent a month in the hospital before going home to begin years of physical therapy to strengthen her underdeveloped muscles.
But she was luckier than her sister, Alexa, who weighed only 2.9 pounds. Alexa was born with six holes in her heart and developed breathing problems. After three-and-a-half months in the hospital, open-heart surgery led to a second operation. She also had difficulties eating properly and required a feeding tube until age eight, when the device was removed for good. “That was one the happiest days of my life,” the little girl said, standing next to her bigger sister. “It has been a tough road for me but today I am your typical fifth-grader. My mom always calls me, ‘Sweet and Petite,’” she proudly declared.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)