By  on April 15, 2014

Gap Inc. is taking a page out of the LVMH Moët Hennessy Louis Vuitton playbook.

The U.S. retailer on Tuesday revealed it has taken a minority stake in contemporary designer Marissa Webb — who, in turn, is becoming creative director and executive vice president of design at the Gap Inc.-owned Banana Republic. The investment is a sign the Gap business model is adapting and that the company is ready to take new steps as it seeks to reinvigorate its brands in a competitive landscape.

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