By  on January 8, 2013

The Gymboree Corp., the children’s wear retailer, has named Mark Breitbard chief executive officer, confirming a WWD report today.

Breitbard, a key Gap Inc. merchant for many years who just three months ago was promoted to president of Gap North America, will begin his new job on Monday. He also once served as president of the retail division of Levi Strauss & Co., and held executive positions at Abercrombie & Fitch Co., Banana Republic and Old Navy, as well as serving as executive vice president of GapKids and BabyGap.

At Gymboree, Breitbard assumes responsibilities from interim ceo Kip M. Garcia, who will resume his former duties as president, and interim chief operating officer Yvonne Hao, who will continue to work with Gymboree’s management as she returns to her role as an operating partner at Bain Capital, which owns Gymboree. Matthew K. McCauley resigned as Gymboree ceo last September.

“I am [pleased] by the opportunity to join Gymboree, an established leader in the children’s apparel market with strong brands, a loyal and valuable customer franchise, a values-based culture, and a passionate team,” said Breitbard. “I look forward to working with our associates and leadership team to build on the strategies they’ve developed and drive our growth opportunities in our core business, in our new concepts such as Crazy 8 and in our international markets.”

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