NEW YORK — Marvin Traub Associates has broadened its scope of operations by merging with CS West International Corp. and naming its founder, Christopher West, a managing director.
West has also joined MTA’s executive committee which has two other members: Marvin Traub, chairman, and Mortimer Singer, president. Traub and Singer are partners in the business.
“When Marvin and I entered into partnership together 15 months ago, we agreed I should also be looking to bolster the team for the future,” said Singer. “Christopher brings a whole other leg to the stool. Now we have the brand management piece, which has really always been inside the soul of what we do. But it’s become more tangible with a driving force that could benefit all of our clients.”
He likened MTA’s management structure to a “triumvirate” where Traub is the main merchant; West, the brand manager, and himself, “the deal guy.”
“Since CS West International merged into Marvin Traub Associates, we have closed on a number of new clients,” said West, citing Tourneau, the watch retailer, and Gruppo C’E, a real estate developer. “For Tourneau we are performing strategic consultancy, and for Gruppo C’E we are leading the branding and revenue enhancement of a real estate development in Chicago.”
However, the MTA team will also work with many clients that had been with CS West, including Ideeli.com, William Morris Endeavor Entertainment, Ambient Content LLC, JWT, Guggenheim Partners, Vicart Entertainment, Endgame Entertainment Group, Cole Haan, Lacoste, Erin Fetherston, Christian Cota, Tracy Reese and Yohji Yamamoto. “We brought his business in,” said Singer. “His clients become our clients. He’s been really running business development and strategy — the on-the-ground operations.”
West founded CS West in August 2008. The firm focused on operational management, revenue generation and business development for new and rapid-growth companies. Prior to forming his own company, West worked at Procter & Gamble Co. in London, New York and Geneva, and held global responsibility for several luxury beauty brands. West moved into the fashion industry where he led business development, licensing, and marketing communications for Zac Posen.
MTA was founded by Traub, the former Bloomingdale’s chairman and chief executive officer, in 1992. The firm has mostly been known for its dealmaking and consulting activities, helping retailers and brands to expand via licensing, franchising, merchandising, mergers and acquisitions, as well as restructurings. The company also helps major developers by conceptualizing the merchandising on new projects and attracting tenants to the space.
Singer said he is actively seeking additional talent for the firm, and will be hiring midlevel, junior executives with a range of expertise, from banking to merchandising. “We are growing,” Singer said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye