Marvin S. Traub, one of the 20th century’s most visionary retailers, acclaimed for his merchandising and marketing showmanship, died at his home in New York on Wednesday. He was 87 and had been working up until June despite declining health. He had been suffering from bladder cancer.
The former Bloomingdale’s chairman and chief executive officer was a tireless champion of theatrical retailing, having energized the store’s selling floors with exotic import promotions, glitzy galas and designer shops. He transcended the competition by bringing glamour and sex appeal to Bloomingdale’s, making it a magnet for East Side singles, tourists worldwide and high society, shopped by the likes of Jacqueline Kennedy, Lady Bird Johnson, Faye Dunaway and Diana Ross. They all had Bloomingdale’s charge cards.
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