By  on September 6, 2013

Vivek Bali’s office in Reliance Retail’s Bangalore location is testament to the explosive changes in beauty in India. Private-label products from the retail behemoth, which is the fastest-growing category for Reliance in beauty, are arrayed on his desk, along with pictures and information about both Indian and global brands that have been changing the beauty landscape of the country.

As vice president and business head of cosmetics and fragrances in the lifestyle division of Reliance Industries Ltd., it is Bali’s mandate to make sure that the 20 percent per annum growth rate in the category continues for the company, whose retail sales reached $2 billion last year.

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