LONDON — As Matchesfashion.com gears up for expansion, it has introduced three new senior roles in its fashion buying, branding and content departments that will facilitate the company's growth ambitions.The new positions have been filled internally: Natalie Kingham, who has been working as the retailer's buying director since 2010, will now take on the role of fashion and buying director, while global communications director Jess Christie will take on the role of chief brand officer. Kate Blythe, who is currently the company's global content director, has been named chief content officer.The promotions are effective immediately.As part of her new duties, Kingham will continue overseeing the buying strategy and cultivating young talent. She recently introduced the Innovators program to highlight the most promising emerging designer names on Matchesfashion.com. She will now also be focusing on introducing new categories, such as lifestyle and interiors, to drive further growth.Christie will shift her focus to growing the company's brand image via digital and physical experiences, one of her first major projects being the opening of the new Matchesfashion townhouse on Carlos Place, a six-floor space in London's Mayfair that aims to bring together the experience of the Matches retail stores, private shopping services and "In Residence" events under one roof.Blythe will continue to develop Matchesfashion's content offer across multiple channels, ranging from mobile, e-mail, film and editorial, and develop a new broadcasting hub at Carlos Place in order to ensure that Matchesfashion can "reach customers with relevant information when, where and how they prefer to engage.""These promotions signal our strategic ambition to be the most personal luxury shopping experience in the world. We will achieve this by continuing to build our global brand and inspiring our customers and partners by curating the best talent and showcasing it all through storytelling that seamlessly blends content and commerce," said Matchesfashion's chief executive officer Ulric Jerome.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.