LONDON — Alexander McQueen is set to expand his label into India. The brand will open six stores in the region over the next five years after signing a retail and distribution partnership with TSG International Marketing Pvt. Ltd.
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A freestanding store will open in New Delhi this fall, followed by stores in Mumbai and Bangalore over the next two years, the company said Tuesday.
TSG will also hold the exclusive retail and distribution rights to the Alexander McQueen brand in India and will work with the brand to develop the business there.
“It is exciting to be entering this market where we have not previously been represented,” said Jonathan Akeroyd, chief executive of Alexander McQueen. “It will be a new frontier to strengthen our growing portfolio of stores and wholesale accounts worldwide.”
In addition to the stores in India, the Alexander McQueen brand, 51 percent of which is owned by the PPR-owned Gucci Group, will open a store in Dubai this fall and last month opened a franchised store in Bahrain’s World Trade Center. McQueen himself owns the other 49 percent of his firm.
“Alexander McQueen is a brand perfect for the India of today, as both have a culture rich in contrasting…tradition and modernity, strength and femininity,” said Priya Sachdev Chatwal, chief operating officer and creative director of TSG.
“We truly look forward to this partnership and feel it is a tremendous complement to our existing brands,” added Charu Sachdev, chief executive of TSG.
TSG belongs to the Sachdev Group, a New Delhi-based company which manages and operates luxury brands in India, including Moschino, Lanvin, Alberta Ferretti and McQueen’s fellow Gucci Group stablemate Stella McCartney.