As a young girl in Colorado, Lu Camarena Meshulam always dreamed of becoming a makeup artist. When she moved to New York and started to live her dream, Meshulam had an epiphany: There wasn’t a lot of makeup on the market suited for the wide array of skin tones she saw everyday, including her own. In 2008, she launched LuMesh, a collection of five lip glosses with undertones designed to suit any skin tone. “[The industry] was oversaturated, yet there was huge open space for products that were multifunctional and versatile for women,” says Meshulam, who briefly stepped away from the business, but is now back with a revamped line consisting of Hydrating Lip Gloss and Blendable Lip/Cheek Tint and the same philosophy targeted to a multicultural consumer. This fall, the brand will launch on Birchbox.com and on Meshulam’s own Web site, and this time, she’s thinking big. “My aspiration is to become a prestige global brand which offers products that are practical, minimal yet not typical,” says Meshulam. Here, in the first of an ongoing series in WWD Beauty Inc, we asked three industry veterans to weigh in on the issues confronting Meshulam as she paves the way for growth.
“LuMesh brings order to the complexity of beauty through a focused assortment of products. Our growth will be through launching complementary products across lip, face, eye, nail, skin and hair care, as part of a five-year innovation pipeline. What categories and sequence of introduction for those categories would you recommend to maximize growth?”
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18