By  on August 24, 2012

Mindy Grossman made an unexpected — though symbolic — move in her first week on the job at HSN.

“I tore down every parking sign that said ‘vendor’ and changed it to ‘partner,’” Grossman recalled. “It was indicative of the type of culture that we wanted to have.”

That was May 2006. Six years on and the chief executive officer has done more than just update the parking lot at HSN’s Saint Petersburg, Fla., headquarters. Grossman successfully revamped HSN from the ground up, not just giving the corporate culture a jolt, but also transforming the network from a cacophonous home-shopping channel into a dynamic, multimedia destination that perfectly blends commerce with entertainment.


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