By  on March 29, 2013

NEW YORK — Monika Chiang has hired Malinda Behrens as president, effective immediately, the company said. Behrens in 2011 joined Burch Creative Capital, Monika Chiang’s owner, as vice president of brand development. Prior to that she was vice president of licensing and new business development at Club Monaco.

Behrens replaces Andrea Hyde, who has been acting president of Monika Chiang since the brand’s launch in November 2011. Hyde will continue to oversee the development of upcoming Burch Creative Capital brands, including No. 9 Christopher, a luxury lifestyle collection.

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