By  on September 2, 2010

Mossimo Giannulli knows how to make a buck or two off licensing and he’s out to do just that in his latest venture with Pacific Sunwear for his Modern Amusement brand. Unveiled last month, the deal revives Modern Amusement — which shuttered in January following a legal tussle with its former chief executive officer — in an innovative new licensing arrangement.

Giannulli is focused on building Modern Amusement into an expansive lifestyle brand after selling his stake in Paul Frank Industries last month. As a side project, the serial entrepreneur is preparing the launch of a golf accessories brand, G-Fore, for next year.

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