By  on August 24, 2012

LONDON — Mulberry has named Carl Barbato president for the U.S.

The role, which Barbato will take up Wednesday, is a new position. Barbato will report to Bruno Guillon, Mulberry’s chief executive officer.

Barbato joins the firm from David Yurman, where he served as vice president of retail. Prior to that, he served as vice president of retail at Escada USA and has also held the role of chief operating officer of Shanghai Tang U.S. Earlier in his career, Barbato held the post of senior vice president, general manager at Bergdorf Goodman and started his career as a buyer at Barneys New York.

Barbato’s appointment comes at a time of rapid growth for Mulberry’s U.S. business. In an interview with WWD in June, Mulberry’s chairman Godfrey Davis said international sales account for 39 percent of Mulberry’s revenues, and that the firm’s business in the U.S. grew 62 percent in the fiscal year to March 31. “The international rollout is really what we’re about,” said Davis at the time, noting that the U.K. only represents 5 percent of the worldwide luxury market. “We expect our market share to grow in all of the rest of the world,” he said.

In June, the firm opened its first West Coast store in San Francisco, a 3,100-square-foot space on Grant Avenue. The label also has three stores in New York and one in New Jersey. Mulberry is now set to add to that count, with a store at Tysons Corner Center in Tysons Corner, Va., due to open this winter. At the time of the San Francisco opening, Guillon said the firm is scouting for further U.S. locations in Los Angeles, Chicago and Boston.

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