By  on December 22, 2011

LONDON — Mulberry has named Bruno Guillon as its new chief executive officer.

Guillon, who is managing director of Hermès France, will replace Godfrey Davis in the role as of March. Davis, who currently holds the title of chief executive officer and chairman of Mulberry, is to stay on at the label as nonexecutive chairman after a three-month handover period.

“We have planned our management succession carefully and have been actively searching for the right candidate since the beginning of this year,” stated Davis. “Bruno brings with him a wealth of luxury goods experience and an ability to drive our ambitious plans for international growth.”

Guillon, 46, has been managing director of Hermès France for the past four years. He initially joined Hermès in 2001, and prior to that held positions at LVMH Moët Hennessy Louis Vuitton and Nina Ricci.

“I am delighted to be joining Mulberry and look forward to continuing the dynamic success the group has achieved,” stated Guillon. “It is a great English brand with a unique heritage and an exceptional opportunity for growth.”

Mulberry said Guillon is also to work closely with the label’s creative director, Emma Hill, and Mulberry’s management team.

“[Bruno] brings an instinctive understanding of quality and an international perspective that will be invaluable in the next stages of our growth,” stated Hill.

Mulberry’s shares rose 4.2 percent to 14.69 pounds, or $22.77 at current exchange, on the London Stock exchange this morning, following the executive announcement.

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