My first job, in August 1981, was working for Fern Mallis Public Relations as Fern’s sole assistant. Fern’s firm focused on spearheading publicity for architects, furniture and product manufacturers. It was the time of the New York Five—Peter Eisenman, Michael Graves, Charles Gwathmey, John Hejduk and Richard Meier, and architects rather than fashion designers were the rock stars of this moment. We did everything from creating amazing press events and launch parties to gift bags that were famous for their wild creativity and great style. We created buzz and excitement in everything we did. We worked with only the best design firms, like Massimo Vignelli, to do events like Designer Saturday, as well as launch IDCNY, the home of the industry in Long Island City, New York. And we did it all…just the two of us.
Fern and I shared office space with an architectural firm called Bromley Jacobsen, which had designed Studio 54. We often went there for fun. Our desk was an “L” and just wide enough to hold my IBM Selectric typewriter, one cup of pencils, a bottle of Wite-Out and a cup of coffee.
I learned a number of lessons. 1. Branding. Each client was a brand and each project had to match the brand DNA. 2. Every detail counts and whatever you do, do it well and with style, including making sure that your staples are straight—not on an angle. My staples have been straight ever since. 3. Do whatever you need to get the job done. To this day, I think nothing of emptying a garbage can or packing a box. 4. Stand strong. Fern was tough, but smart and driven. She toughened me up. 5. Although my desk was small, I learned to think big and there is no greater lesson than that.
Fern eventually became executive director of CFDA. I went on to get my MBA at Columbia and joined Estée Lauder in 1986. We are close friends to this day.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews