As Olympic fever sweeps the world, Tigi is going for gold by naming 22-year-old gymnastic medalist Nastia Liukin as its newest spokesperson.
Liukin, who was the only American gymnast to take home five medals during the 2008 Beijing games, will be featured in campaign advertising, social media, consumer promotions and appearances and has filmed a series of video shorts, all promoting Tigi’s Bed Head line of products.
“With any of my partnerships, I’ve always believed in and loved the products and that’s the same way it’s been with Tigi,” said Liukin, who is also in talks with the hair care company to launch a cobranded product line.
“One of my favorites is the Masterpiece Hairspray,” said the Russian-born athlete. “When you are on the floor the last thing you want to worry about is hair in your face, and I didn’t have to wash my hair three times to get it out.”
Despite not qualifying for the 2012 London games, Liukin said she ended her career on an idyllic high note at the Olympic Trials.
“I received two standing ovations from more than 18,000 people,” she said. “It was a really emotional ending and I couldn’t have written it any other way.”
As the Athlete Representative for the Federation of International Gymnasts, Liukin said she will be “very involved in this year’s Olympics,” doing some “on-camera work,” blogging and behind-the-scenes features.
Liukin, who is also about to embark on a 40-city tour to promote the new interactive Fantastic Gymnastics Dora doll from Fisher-Price until November, will move to New York City to attend New York University in January. “I’m hoping to study sports management,” she said. “Sports and fashion have been such huge parts of my life. New York is the perfect place for those two things.”
For Liukin, her most recent appointment is another opportunity to serve as a role model for her fans.
“To be the face of a beauty product is really special and cool for me,” she said. “Besides my hair and looking the part, it’s most important to feel confident from within. It’s one of the most important parts of gymnastics and every day life. Believe in yourself no matter what people tell you.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)