By  on July 26, 2012

As Olympic fever sweeps the world, Tigi is going for gold by naming 22-year-old gymnastic medalist Nastia Liukin as its newest spokesperson.

Liukin, who was the only American gymnast to take home five medals during the 2008 Beijing games, will be featured in campaign advertising, social media, consumer promotions and appearances and has filmed a series of video shorts, all promoting Tigi’s Bed Head line of products.

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