By  on June 6, 2014

Alessandro Carlucci didn’t need many numbers.

Just a single slide with a handful of data points running down the side described the image the chief executive officer wanted to present of his company, the Brazil-based Natura Cosméticos S.A. With sales of $3 billion last year, Natura is the biggest cosmetics, fragrance and toiletries company in the country, by his estimation. But instead of discussing statistics, Carlucci chose instead to bare the company’s values. “To be number one is a consequence of the things that you do,” he said before launching into the summit’s theme of “metamorphosis.”

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