By  on April 11, 2013

The retail industry has an image problem, and the National Retail Federation wants to remedy it.

NRF is launching an initiative called “This is Retail: Careers, Community, Innovation” to put the spotlight on the retail industry’s good qualities that often are unrecognized, especially by young adults thinking about their job prospects. Among those are the opportunities for lasting retail careers; retailers’ connections to communities at home and abroad, and the role retail plays in driving innovation.

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