By  on April 22, 2011

Arlyne Roer, one of the founders of the cosmetics line Joey NY, died on April 12 from complications related to a brief illness. She was surrounded by family and friends, said her daughter Joey Chancis, chief executive officer of Joey NY.

Roer co-founded the Aventura, Fla.-based company with her daughter and served as president of the company, which sells its products on HSN and in spas, salons and specialty boutiques.

“We worked as a team together in all aspects of the company,” said Chancis. “She was a pioneer and a true visionary.” The pair had just completed a new cosmetics collection based on coconut water that was recently slated to launch on HSN. Due to Roer’s illness, the launch has been rescheduled for August. Chancis said of the collection, “This has her stamp on it.”

The company also is truly a family affair with Roer’s husband and Chancis’ father, Richard Roer, serving as co-ceo.

“She loved [beauty],” said Chancis. “It was her passion. It was about building friendships and relationships.”

After attending Emerson College in Boston, Arlyne Roer entered the women’s fashion business. Later, she launched Joey NY with her daughter and husband in 1993.

Roer is survived by her husband and daughter, as well as her son Gregory. She also leaves behind a daughter-in-law Patricia and son-in-law Richard Chancis, and three grandchildren.

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