NEW YORK — Mary Joan Glynn, a former Bloomingdale’s executive, died Jan. 21 at the Nathaniel Witherell nursing home in Greenwich, Conn., after a long illness. She was 85.
Glynn had a full résumé of fashion, retailing and advertising jobs by the time she arrived at Bloomingdale’s.
After graduating from Manhattanville College in Purchase, N.Y., in 1942, Glynn became an executive trainee at B. Altman & Co. and then held a series of jobs, including stylist for Simplicity Pattern and market editor at Tobe Associates. She became a merchandising editor at Glamour magazine in 1949.
Glynn joined the Doyle Dane Bernbach advertising agency in 1959, rising to vice president. At Doyle Dane, Glynn redesigned the uniforms for American Airlines stewardesses with a mix and match concept of wardrobing. She also created a special plaid for the uniforms and raised the hemlines over the knee.
In 1971, Glynn began her first stint at Bloomingdale’s as vice president of advertising. “She was an extraordinarily creative person,” said Marvin Traub, former chairman and chief executive officer of Bloomingdale’s. “She came up with the slogan, ‘Bloomingdale’s. Like no other store in the world.’ The Big Brown Bag was also her invention.”
Glynn left Bloomingdale’s in 1975 to rejoin Simplicity Pattern as president. That same year, she became general manager and corporate vice president of the Princess Marcella Borghese brand at Revlon. She was named vice president of marketing at Wells Rich Greene in 1977, and joined Esquire magazine as senior vice president the following year.
Glynn returned to Bloomingdale’s in 1979, this time as vice president of marketing, staying with the company until 1986. That year, she joined BBDO International as a senior vice president and managing director of the BBDO Merchants Group.
She is survived by two daughters, Mary Ann and Mary Kate, two sons Joseph Michael and John Anthony, and three grandchildren.
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