By  on July 2, 2009

LONDON — Twiggy has been named a spokeswoman for Olay Definity in the U.K. The Sixties icon will begin appearing in print ads for Olay Definity Eye Illuminator this month. Twiggy — aka Lesley Hornby — already acted as a spokeswoman for the Procter & Gamble Co.-owned brand in 1985. The model, who will turn 60 later this year, inked a one-year contract with Olay.

In other P&G news, the consumer goods giant had its knuckles rapped twice Wednesday by the U.K.’s Advertising Standards Authority.

The watchdog took P&G’s Olay and Clairol brands to task for having potentially misleading advertising. The ASA ruled advertising for Olay Regenerist 30 Second Wrinkle Filler must not appear again in its current form, as the ad didn’t specify the antiaging results touted were achieved using a combination of Olay products, rather than just the wrinkle filler in question. The authority judged, however, the ad’s claim the product could reduce the appearance of wrinkles within 30 seconds was not misleading.

The Clairol case revolved around advertising claims that 93 percent of Red magazine readers would recommend Nice ’n Easy to a friend and the product was recommended by 93 percent of Red readers. The ASA found the survey behind the assertions did not substantiate the claims and ruled the ad must not run again in its current form.

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