By  on October 25, 2012

During his first visit to New York in nearly a decade, Olivier Creed — master perfumer and worldwide chairman and chief executive officer of Paris-based The House of Creed — sat down with WWD to talk about his storied company.

“This is a family business,” said the sixth-generation perfumer. “There are many old companies, but we are the only [one] to be passed from father to son in an unbroken line since 1760.”

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